Tuesday, February 13, 2007

Kawasaki on market adoption

The top ten stupid ways to hinder market adoption

Guy includes one of my pet peeves - enforced immediate registration - as one of the barriers. Couldn't agree with him more. I don't understand what the additional value 'registration' brings in in an Internet scenario, where identities can easily be faked. I'd rather have a million anonymous users than 100 users about whom I know everything, and whom I can later target for promotional offers.

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The role of strategy in firms

My latest column for The Hindu Business Line explores the role of strategy in firms . Full text follows -- While there are many defini...