Saturday, May 17, 2008

Amitabh Bachchan's Blog

With the attention that the Big B's blog is getting on Big Adda, it may not be a bad idea to convert Big Adda into a pure blogging platform and get rid of all the social networking stuff. Blogging is a standalone feature, which can succeed by itself, whereas a social network can succeed only if it has a critical mass of linked up users, and I don't see Big Adda achieving that in the face of Orkut and Facebook.

Secondly, with so many "stars" embracing blogging, it looks like blogs have completed the long journey from being a geek's tool to a mainstream medium.

The role of strategy in firms

My latest column for The Hindu Business Line explores the role of strategy in firms . Full text follows -- While there are many defini...