I love the new Microsoft campaign ("I'm a PC"). It hits out beautifully at Apple's slightly elitist positioning of its products that sometimes suggests that if you are not an Apple user you aren't hip.
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My latest column for The Hindu Business Line explores the role of strategy in firms . Full text follows -- While there are many defini...
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As people go higher and higher up in an organizational hierarchy, they actually have lesser and lesser to do. In a company that sells a prod...
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I have been watching Worldspace's brand building initiatives over the last few months with some interest. First was the tie up with A.R...
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