The Internet is playing a much more important role than anyone ever imagined. Brands are going to be made and destroyed on the Internet, and there’s a whole set of new marketing rules for it. One cardinal rule is trust and respect.
That's a quote from Keith Pardy, Nokia's senior vice-president of strategic marketing, which appeared in Mint recently.
Reminded me of what I had written for The Hindu Business Line many months back.
All kinds of organisations need to embrace the power of the Internet as the new global market place where brands will be created and destroyed ... Brands would need to be `humble' and not mighty; brands will have to understand, rather than be understood; brands will have to listen and not talk.
Notice the similarity!
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