Friday, December 1, 2006

Red!

Fantastic branding

A great example of how brands and get associated with causes.

Also visit, Blog Red.
"(RED) was created by Bono and Bobby Shriver, Chairman of DATA, to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED-branded products. A percentage of each (PRODUCT) RED product sold is given to The Global Fund. The money helps women and children with HIV/AIDS in Africa."
at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

The role of strategy in firms

My latest column for The Hindu Business Line explores the role of strategy in firms . Full text follows -- While there are many defini...

  • The role of strategy in firms
    My latest column for The Hindu Business Line explores the role of strategy in firms . Full text follows -- While there are many defini...
  • Worldspace, are you listening?
    I have been watching Worldspace's brand building initiatives over the last few months with some interest. First was the tie up with A.R...
  • The myth of a 9 to 5 job
    As people go higher and higher up in an organizational hierarchy, they actually have lesser and lesser to do. In a company that sells a prod...