management by matrices

a fresh perspective on management.


Fantastic branding

A great example of how brands and get associated with causes.

Also visit, Blog Red.
"(RED) was created by Bono and Bobby Shriver, Chairman of DATA, to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED-branded products. A percentage of each (PRODUCT) RED product sold is given to The Global Fund. The money helps women and children with HIV/AIDS in Africa."