I have earlier written on mission and vision statements here.
Now, read a similar post from Talentism that talks more about the importance of a clear 'purpose' for every business. Purpose before Profit.
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My latest column for The Hindu Business Line explores the role of strategy in firms . Full text follows -- While there are many defini...
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As people go higher and higher up in an organizational hierarchy, they actually have lesser and lesser to do. In a company that sells a prod...
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I have been watching Worldspace's brand building initiatives over the last few months with some interest. First was the tie up with A.R...
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