management by matrices

a fresh perspective on management.

The arts of impression management

Goffman, in his seminal book, The Presentation of Self in Everyday Life, proposes a dramaturgical perspective on impression management. He uses the metaphor of theatre to describe how people play different roles in different situations to create a desired impression.
However, such performances are often disrupted intentionally or unintentionally through unmeant gestures, inopportune intrusions, faux pas, and scenes.