Tuesday, May 2, 2006

The arts of impression management

Goffman, in his seminal book, The Presentation of Self in Everyday Life, proposes a dramaturgical perspective on impression management. He uses the metaphor of theatre to describe how people play different roles in different situations to create a desired impression.
However, such performances are often disrupted intentionally or unintentionally through unmeant gestures, inopportune intrusions, faux pas, and scenes.

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The role of strategy in firms

My latest column for The Hindu Business Line explores the role of strategy in firms . Full text follows -- While there are many defini...