management by matrices

a fresh perspective on management.

Tata Docomo's launch

Tata Docomo's GSM service is being launched in a very Web 2.0 way, with a Twitter page ,Youtube Channel , and a very 'social' website with user comments, page ratings, share links for facebook etc. I see a very strong brand in the making - one that could challenge Vodafone. The pricing innovation of having a 1 second pulse rate is also a first. Of course, the actual network coverage and customer service will be the final decider, but all the preceding steps have been executed quite well.

Incidentally, Docomo has a strong R&D focus in Japan, which makes it the only player that is creating new technologies as opposed to just using existing ones. That's a fantastic source of long term competitive advantage in the face of 'commoditization' of telephony.

2 comments:

  1. chiru
    Said

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    DOCOMO HAVE A SUCCESSFUL COPETITIVE ADVANTAGE

    3:44 PM
  2. chiru
    Said

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    People suffering with shortage of sims.More people waiting for that product.There is more market for that product but the company not reaching the demand.

    3:52 PM