Saturday, February 3, 2007

Networked marketplace

An instance of how brands will suffer if they ignore the emerging networked marketplace.
Looks like Air Deccan will need to do some serious brand rebuilding.

Missed flight, delayed flights and Air Deccan

I think an interesting thing for Air Deccan to try would be to setup a corporate blog, and start an honest conversation with its customers, acknowledge where they are going wrong, and tell us what they are doing to fix things.


No comments:

The role of strategy in firms

My latest column for The Hindu Business Line explores the role of strategy in firms . Full text follows -- While there are many defini...